The EU commits to a Circular Economy

Screen shot 2012-12-20 at 01.17.48

This is a press release you probably missed. On December 17th, the EU issued a press statement confirming its commitment to transition towards a circular economy:

“In a world with growing pressures on resources and the environment, the EU has no choice but to go for the transition to a resource-efficient and ultimately regenerative circular economy.”

Resource efficiency isn’t new to the EU, and over the past decade this topic has gained strength and attention in discussion and debate. Europe 2020 is the EU’s growth strategy for the following decade, building on lessons learned from its predecessor the Lisbon Strategy. EU 2020 focusses on helping its members states to build “smart, sustainable and inclusive economies”. This strategy has produced other key documents, such as the The Road to a Resource Efficient Europe.

However, UK residents will know that the politics of climate change are complicated and convoluted at a national level, let alone a continental level. It remains to be seen how the Manifesto for a Resource Efficient Europe will be implemented and how member states will react.

Elsewhere in the world 


china energyCurrently, China is the only other country to have integrated the transition to a more circular economy in its economic development strategy. China has seized the opportunity to tackle economic instability, use of natural resources and environmental degradation through a systemic “root-and-branch” restructuring of its economy, becoming the world’s first country to adopt closed-loop economic principles (Mathews et al. 2011). Historically, China’s growth has been driven by abundant and cheap resources, which is likely to change (ibid.). Therefore the objective is to shift to a new growth model, namely one that maximises GDP, and protects natural resources to maintain long-term economic stability (Zhijun & Nailing, 2007).

Announced in its 12th Five Year Plan, China’s strategy seeks to solve both the waste and resource issues at source and to “minimise the throughputs of both energy and materials” (Zhijun & Nailing, 2007). The Chinese government has begun with implementing the Circular Economy at an Industrial level, having approved the development of 30 Eco-Industrial Parks based on circular economy principles.

Here is a link to a good summary of environmental implications of the 12th Fiver Year Plan. 


sustentavelsitioHaving carried out my MSc thesis research on the opportunity for a circular economy in Brazil, I was startled to find little research having been carried out on resource efficiency in the Brazilian economy. The truth is that Brazil benefits from vast material, labour and land resources, rendering the concept of scarcity not a priority.

However, the Brazilian government recently launched the National Action Plan on Sustainable Production and Consumption (PPCS).

The PPCS aims to take a systems-based view, acting as a central link between seven other government action plans, the UNEP and international conventions, agreements and environmental bodies to advance sustainable production and consumption.

Key priorities include:

  1. Education for sustainable consumption
  2. Sustainable public procurement
  3. Embedding the environmental agenda into public policy
  4. Increasing solid waste recycling
  5. Sustainable retail
  6. Sustainable built environment

A radical strategy? 

However, in terms of a more radical shift to sustainable production, the Brazilian PPCS fails to acknowledge the need to close the loop on material and energy throughput, and the need for changing production cycles is left by the wayside. Objectives for use of renewable energy and water efficiency are related to either retail shops or construction only, rather than production. What’s more, innovation for sustainable production is barely cited, which is key to shifting Brazilian industry to greener and cleaner production.

Positive direction

Every strategy ever produced has always fallen short of something, depending on one’s point of view. However, all three strategies cited here recognise the need for more sustainable economic, production and consumption models. It remains to be seen whether economies choose to adopt a protectionist agenda in the face of commodity price rises, or choose to collaborate to share resources and achieve greater resource and energy efficiency along supply chains.

From Computer Case to Toaster: Re-imagining Design

Serendipitous recall

Serendipitous recall

Recently I’ve attended several events that have called upon the role of designers in steering us towards greater sustainability. As I leafed through my diary this A5 poster popped out, reminding me of some amazing design for sustainability I’d seen at the London Design Festival this autumn (more below).

A less enchanting thought also came to mind: our global electronics industry is a market failure blunder.

 And here are 8 reasons why (check out my previous blog posts for more detail):

  1. E-waste is the world’s fastest growing waste type.
  2. It is the most complex and toxic type of waste.
  3. Recycling rates for e-waste are shockingly low- about 90% of the world’s e-waste is not recycled.
  4. At least 75% of the world’s e-waste is exported to developing countries for ‘backyard’ recycling.
  5. Illegal e-waste recyclers in developing countries are subject to pollution and health hazards.
  6. Electronic goods are often replaced before their material end-of-life, due to market demand for innovation.
  7. The legal system for dealing with e-waste effectively remains immature.
  8. Developing countries lack appropriate recycling systems for e-waste, but simultaneously are driving global demand.

Broadly speaking, the electronics sector can be described as a ‘take-waste-dispose’ model (McKinsey & Company 2012). As the report Towards a Circular Economy states: “The ‘take-make-dispose’ model relies on large quantities of easily accessible resources and energy, and as such is increasingly unfit for the reality in which it operates”. Under “business as usual” circumstances, the issues listed above will be compounded by the growing demand for electronic goods from population growth: the global middle class is set to swell by 2 billion today, to 5 billion in 2030 (Pezzini, 2012).

Design: a key intervention point

There is a pressing need to decouple economic growth from the dependence on resources and the degradation of natural capital (Fischer-Kowalski & Swilling 2011). For long-term economic, social and environmental sustainability to flourish within the electronics sector, current production and consumption patterns cannot continue.

So imagine if we could produce a lightweight system of production that produces little waste, uses materials and energy efficiently and produces social value whilst limiting its damage to the environment.

This is exactly what designers at Degross have done, by designing “an easily disassembled computer case (no bolts, no screws and no glue were used) by using pre designed embedded parts within the hardware to assemble a second cycle product: a toaster in this example.”

C'est quoi? C'est le second cycle product computer/toaster hybrid shebang

C’est quoi? C’est le computer hardware that can be turned into a toaster. Boom.

Through intention, design can eliminate waste in the production of products. Principles such as design for remanufacture, reuse, or disassembly are being evolved but currently lack application in practice and research (Grey & Charter, 2007). These design principles allow for increased recovery of material at the product’s end-of-life, with the intention that it will be used in other production chains. The onus is on using high quality materials that can be cycled through various production cycles, and on using non-toxic biological materials that do not create pollution and facilitate disassembly (McKinsey & Company, 2012).

A practical example

Product design and business models determine to what extent a company’s operations and productions are contributing to a linear or circular economic model. A change in the design of products is needed in order to encourage more sustainable production, whilst a shift in business models will guide consumption towards more sustainable patterns.

Ricoh, a business to business provider of office equipment has a stated environmental policy with objectives to generate zero waste to landfill and engage in the recovery and recycling of its products (Ricoh, 2012). Applying a life cycle systems approach, Ricoh’s products are designed with end-of-life management and recovery in mind. Recycling is the final option, as maintenance, reuse of products and parts, and materials recovery are priority.

Ricoh's operational model. Source: Towards a Circular Economy, 2012.

Ricoh’s operational model. Source: Towards a Circular Economy, 2012.

Products and components are easily disassembled for component recovery, are lighter and more suitable for recycling. At the end-of-life, Ricoh’s toner cartridges can be used in the production of road traffic bollards, crab pots and garden planters. Ricoh’s Green-line machines are remanufactured to be used for a second cycle and produce 40% less carbon emissions over their life cycle. The company has developed expertise in reverse logistics, operations and energy efficiency and provides clients consultancy advice, helping them save 30% in energy costs and reduce their CO2 emissions.

This idea at a wider scale contributes to the development of a Circular Economy. This concept isn’t new, but has recently been brought to the fore by the amazing campaign efforts by the Ellen MacArthur Foundation.

I’ll be writing more on the opportunity to advance sustainability through the Circular Economy, particularly for developing countries.